Is Your Website Design Responsive?
You may have heard the term ‘responsive web design’ being tossed around more frequently in recent months, but what exactly does it mean; and more importantly, what does it mean for your business website?
With the proliferation of electronic devices on the market these days – laptops, ipads, notebooks, tablets, smartphones, etc – more and more consumers are visiting websites on the go. While there is still a large portion of the public who view websites on a home or office desktop computer, it cannot be denied that an ever-growing percentage of those viewers are relying on the more portable gadgets that afford an opportunity to remain connected while commuting, taking breaks from work, during travel and more.
Why Your Website Design MUST Be Responsive
As tough as it can be to attract the attention of your target audience on internet crowded with millions of other website vying for the same business, you certainly don’t want to lose visitors once they do reach your website. So it is more critical than ever that your website be available for optimum viewing regardless of what type of device is being used to view it.
Enter responsive website design. If you aren’t already familiar with this concept, the phrase itself offers a hint: your website should detect and automatically respond accordingly to any type of gadget on which it is being viewed. This means that a website which looks great on a desktop computer will also look great when viewed on a tiny smartphone screen, or wide laptop screen, and so forth.
Furthermore, your site’s navigation and functionalities must all fit and function comfortably in whatever sized screen is being displayed. Failure to accommodate and provide this flexibility will only mean that your audience may choose to browse elsewhere for their desired products and services.
While there is no perfect width for designing a website, due to ever-evolving technologies, here are a few general width guidelines for properly displaying your site on current commonly used devices:
- iPhones (portrait orientation): 399 pixels max.
- iPhones (landscape orientation): 400-540 pixels.
- Androids (portrait orientation): 400-540 pixels.
- Androids (landscape orientation): 768-959 pixels.
- Kindle Fire (portrait orientation): 541-767 pixels.
- iPads & most tablets (portrait orientation): 768-959 pixels
- Desktops: 960+ pixels.
- Most tablets (landscape orientation): 960+ pixels.
Creating your website using responsive design is the best way to ensure that no matter where your potential customers may find you, they’ll be able to properly interact with your website. Additionally, a responsive design may give your website a ‘leg up’ on your competition, given that there are still many business owners who have not yet tapped in to the benefits of responsive website design. What this means for you: a larger share of your existing market.
PearTree: The Web Design Experts
At PearTree Design, we have the expertise and ability to create responsive, custom web designs for every type of business, and every type of electronic gadget. With our talented team of web design experts, developers and animators, there is no project or web design we can’t handle.
We can also provide powerful tools, such as custom review pages, YouTube videos, and social networking pages that help increase exposure and presence over the web.
If you haven’t yet established a web presence for your business, or simply need to update an outdated web design to accommodate the more responsive environment, take a moment to request a quote for web design services from our team. It’s free, easy and well worth your tiome if you’re falling behind on the world wide web!