PearTree Design - Web Advertising, Graphic Design Company

Download Your FREE Color Chart

When considering a color scheme for your company's branded marketing materials, remember that your choice of colors can have significant impact on the success or failure of your advertising campaigns.


Be sure to give due diligence in exploring the influences of specific colors on your target market, and design your branded marketing materials accordingly, so as to resonate with those consumers you most want to attract with your brand.


Remember to be mindful of these general color energies as part of your research:

  • Red – strength, power, passion, love, urgency, energy, flamboyance, excitement
  • Pink – femininity, gentility, softness, passivity, romance, calmness, fragility, friendship
  • Orange – energy, enthusiasm, joy, fun, warmth, creativity, clarity
  • Yellow – optimism, cheerfulness, hope, happiness, energy, confidence
  • Blue – serenity, trustworthiness, responsibility, efficiency, friendliness, intelligence, security
  • Green –warmth, life, nature, growth, environment, goodwill, fertility, health, wealth
  • Purple – royalty, luxury, prestige, elegance, wisdom, dignity, mystery, creativity
  • Gold – luxury, prestige, wealth, quality, pedigree, wisdom, illumination, energy
  • White – purity, innocence, goodness, light, hygiene, efficiency, perfection
  • Black – power, prestige, drama, sophistication, formality, elegance, mystery, security
  • Brown – stability, masculinity, comfort, earthiness, nature

And don't forget to download your free color chart, to assist you in the process.


Simply submit the form on the right side of this page to request your free, downloadable color chart now, with no further obligation!


Submit the form below for immediate access to your FREE Downloadable Color Chart:


We hate spam and will never share your
contact information with any third party - ever.


Extract vCard from URL
PearTree Design
Boston, Massachusetts USA
Make a Payment