A Lesson in Branding: The Most Famous Logos of All Time
Choosing the design for your business’s logo is one of the most important decisions you can make.
Your logo allows people to connect with your brand and start developing a sense of loyalty toward it. People start recognizing logos from a very early age, too − as early as age three, according to some studies.
Do you need some inspiration for your business logo? It might help to learn about some of history’s most famous logos.
Read on to learn more about them and what makes them stand out from their competitors.
Nike’s famous “swoosh” first came on the scene in 1971, seven years after the company was first founded. It was during 1971 that the company, originally known as “Blue Ribbon Sports,” expanded and rebranded itself. The name “Nike” was inspired by the Greek goddess of victory.
The company’s logo designer created the swoosh logo with the idea of speed and swift movement in mind. Those themes still carry over today, with Nike regularly ranking as one of the top athletic apparel brands in the world. Whether it’s on a pair of sneakers or a sweatband, everyone can look at the swoosh and instantly know what you’re wearing.
The Coca Cola logo that we all know and love came to be alongside the company in 1886. It was the bookkeeper of John Pemberton, Coca Cola’s founder, who actually created the original logo.
The logo went through a brief redesign in the year 1980. At this time, some swirls were added in, as were some cherries that hung from the letter “Cs.”
That redesign didn’t last long, though, proving that, sometimes, it’s best not to mess with a good thing. The original logo came back right away and has stuck around ever since.
Regardless of whether or not you’re an Apple user, there’s a good chance you could spot the Apple logo anywhere. The Apple logo is associated with high-tech, high-performance equipment with a luxurious look and feel to it.
Everyone can recognize this iconic logo, whether it’s in its original form or its newer, sleeker style with a bite taken out of it (to help differentiate the apple shape from a cherry shape).
From children’s movies to family-friendly theme parks, the Disney logo is associated with all things light and happy. The Disney logo comes from company founder Walt Disney’s own handwriting and has been in use since the company first began.
The UPS logo is another one that we can recognize anywhere, and we all get excited when we see it appear outside our front door to let us know a package is being delivered.
This shield logo was first introduced in 1916, nine years after the company’s founding. The letters “UPS” didn’t appear on the logo until more than two decades later, in 1937, though.
The current iteration of the UPS logo came on the scene in 2003.
The original Starbucks logo was modeled after a 16th-century Norse image of a mermaid. It was very detailed at first, but it underwent a simplification in 1987.
These days, you won’t find the mermaid on the Starbucks logo, and it appears in green instead of black. However, coffee lovers can still tell right away when they’ve come upon a safe haven of caffeine and delicious baked goods, so the logo redesign clearly hasn’t hurt the company.
Ah, the golden arches. People (especially children) can spot this logo from miles away, and it draws in approximately 68 million customers every single day.
The world-famous fast-food company came about in 1940, but the arches didn’t appear as part of the logo until 1960. They’ve undergone a few different redesigns over the years, but the most recent iteration, a plain yellow “M,” has been in place since 2003.
Target is beloved by moms everywhere, especially since the company decided to pair up with Starbucks and start selling lattes to help keep shoppers’ energy up while they peruse the aisles.
The great thing about Target’s logo is how simple it is. Like Starbucks, McDonalds, and Apple, you don’t need any wording to tell you where you’re shopping. All you need is those red and white circles to let you know you’re about to enter a magical land.
Interestingly enough, Target’s logo included the company name until 2007, when they scrapped the wording to let the bulls-eye image stand on its own.
Adults, children, and everyone in between can recognize the logo for these beloved toys.
It took a few tries for LEGO to nail down its logo, and the company experienced several redesigns between its founding in 1932 and 1998, when they introduced the logo everyone recognizes today.
That yellow, white, and black logo has brought joy to the hearts of children everywhere, and it’s not showing any signs of stopping anytime soon.
Founded in 1962 by Sam Walton, Walmart has undergone several logo changes over the years.
The blue color we all associate with the company now wasn’t introduced until 1992. It was this same year when the company decided to get rid of the dash in its name and replace it with a star.
In 2008, Walmart underwent another rebrand, which eliminated the space between Wal and Mart.
The “spark” logo design was also introduced in 2008 as well. It added a pop of color to the design and has made a big splash worldwide. Now, everyone associates that bright yellow spark with Walmart and the store’s famously low prices.
Do You Want to Compete with the Most Famous Logos of All Time?
As you can see, there have been tons of iconic logos throughout history.
Do you want your business’s logo to become one of them? With the right design team on your side, you can create a logo that can hold its own against some of history’s most famous logos.
Contact us today at PearTree Design to learn more about our logo design services or to request a quote.
We’re an award-winning design and marketing company, and we’re eager to help you create the perfect logo for your business.