Does Your Company Logo Design Convert?
With millions of companies in business throughout the world, it’s no surprise that creating a unique company logo design can be a difficult proposition, (though, not entirely impossible).
But originality is only part of the equation; no matter how exclusive your company logo design may be, what really counts is whether it stands out, and how well it converts passive observers into paying customers.
Factors to Consider When Choosing Your Company Logo Design
At first glance, your company logo design should be eye-catching and pleasing to the viewer’s gaze. This is what will initially attract the attention of those potential customers you’re trying to reach.
But upon further perusal, your logo should instill an immediate impression as well – and that perception had better be a good one, or your viewer will lose interest. The latter can be especially detrimental to your business brand, because after that first impression, when the same viewer sees your logo again in another medium or setting, they’re already ‘programmed’ to tune it out; to ignore what they’ve previously determined not to have been of value to them.
Pretty amazing, how a quick glance can essentially make or break the perception your company logo instills within your viewing audience. With this in mind, here are a few ways in which to establish a good ‘vibe’ with the type of viewers who would make the most qualified potential customers for your business, thus ensuring that you don’t turn them off entirely.
Color scheme – it’s becoming more widely recognized that colors can instill feelings. For instance, red depicts alarm, passion and flamboyance, whereas pale blue portrays serenity, dependability and softness. Therefore, shades of blue would be fitting for a business in the medical field, while intense reds would better be suited to a company selling sports cars, for example. Keep in mind what tone you wish to set for your business, and ensure that your company logo design is created within those appropriate colors, so as to attract the type of customers who would have need for your product or services.
Mind your lines – The overall look and feel of your company logo design has a lot to do with those minute details which are meticulously regarded, yet scarcely noticeable to the viewer. The lines of your logo are one example. Look closely at the next few logos you see, with a critical eye for detail, and you’ll see what we’re referring to. Does the logo have smooth, flowing, horizontal lines, or sharply-angled, rigid, vertical lines? Much like color scheme, the lines also instill a sense of ambiance in the viewer; harsh lines are well suited for an architectural firm, for instance, whereas soft, billowy lines would work well for a company selling baby clothing. Consider your target audience, and what they would want to feel when considering your product or services, then choose a company logo design that incorporates linear components accordingly.
Set the Tone – This one is basic common sense, yet often overlooked by less-than-expert logo design companies. Your logo should not draw the crowd which is the exact opposite of the customers you’re trying to attract. Blatant examples of this concept would be a company selling skateboards with a baby bottle graphic, or selling baby products with a pair of scissors on the logo. Obviously these are ridiculous errors that no one would be guilty of making, but it demonstrates the idea. Consider what you’re selling and who would be your best potential customer, then select a logo graphic that suits your target audience, (a bubbly bottle to sell soft drinks, for example).
These are just a few of the many factors to consider in choosing the most excellent company logo design to represent your business. Hard to believe that so much goes into these seemingly small details… but it’s true that these components are critical to the best overall presentation of your product or services.
Company Logo Design For YOUR Audience
If you’re serious about your business, your company logo design cannot be left to chance. PearTree Design has been designing logos for more than 15 years, and we believe your logo should be designed by a professional graphic design firm; not created from stock artwork, or the ‘prize’ from a random internet contest.
At PearTree, we take a sensible approach to company logo design, taking time to understand your business market and logo objectives before we begin creating. We research market trends and create designs specifically with your company and customers in mind – no “cookie cutter” or pre-fab designs here. Unlike other graphic design firms, which may limit your options and use only ready-made graphics, every design we create is unique.
We invite you to request a fast, free quote online, to help you determine how easy and cost-effective it can be to work with a company logo design firm who puts your business and target market at the forefront of the design process. Simply click here to tell us about your project needs, and we’ll email you a custom quote for company logo design services within 24 hours.