Graphic Design & Website Design

SERVICES

A spark, an idea, a simple inclination is where the seeds for logo, website, brochure or branding design germinate. At the early stage in the entrepreneurial process everything is new and exciting — down the line, you will probably have gone through enough scratch paper to deforest a mountain valley, a copious amount of ink to have written a classic novel; and dozens of rounds of critique from your significant other and contemporaries. Here is where you might be ready to ask, “What’s next? Who should I call to help me realize my dreams visually?”

Which is very likely why you’re here; welcome to PearTree Design.

Choosing a graphic design firm is one of the most important decisions you will make for your business. Finding a company that not only has the experience and portfolio, but equally important, gels with you and your team is critical to the success of your vision.

Once the deliberation is over and you have your graphic design team in place, its time to bring your concept to reality.

Graphic Design

Print Design

Print design encapsulates all graphic design and marketing solutions that require printing — posters, banners, leave-behinds, trade show graphics, package design, presentation folders, brochures, direct mail design, business card design and anything else that comes off a printing press.  Print Porftolio >

Signage & Tradeshow Graphics

When you need signs, banners or graphics for your tradeshow, rely on PearTree Design for turnkey solution. Not only do we create compelling, eye-catching designs that are branded to your businesses, we also provide solutions for fabrication of your display as well. Plus, we offer solutions for any type of signage you may need: from mesh window signs to vehicle graphics.  Signage and Promotion Portfolio >

Photography

PearTree Design provides photography services to businesses throughout Greater Boston, Metrowest, and Southern Massachusetts. For examples of our work, see the Natick Urgent Care and Millers Express Websites as well as their brochures.

Brochure Design

Since our doors opened in 1997(!), PearTree Design has been creating outstanding brochure designs of all descriptions and sizes, in both print and digital format. From international organizations such as WordVision, Maltezer International, and the Federal Reserve Bank of Virginia, to corporate giants such as Ameriprise, to dozens of local businesses throughout the U.S.A., our creative talents have been relied upon to create quality, branded brochure designs.  Print Porftolio >

Why quality brochure design is critical to your business >

Brochure design for 1-by Design

Graphic Design Explained

Good contemporary graphic design lives in our daily lives in little moments, like the sigh of relief from a mom with three hungry kids in the car when she sees the McDonald’s Golden Arches, or the sense of comfort when we reach for the pink bottle of Pepto Bismol. These colors and symbols…
Read More >

The Impact of Traditional Graphic Design and Computer Aided Design

While many artists like to wax philosophic about graphic design styles that have evolved throughout history — such as Victorian, Art Deco, Art Nouveau, Late Modern, Postmodern and others — they apply primarily to gallery and patron-driven art.

In the retail world, the primary styles in play are traditional graphic design and digital graphic design (also known as Computer Aided Design). This distinction… Read More >

The Difference Between a Graphic Design Consultant and a Freelancer

The most common pitfall of most small businesses and burgeoning brands is the constant tug-of-war between quality and cost. Freelancers have less overhead than agencies so they can charge much less, but in many cases, those clients find out that they only got what they paid for. Freelancers don’t… Read More >

The Different Types of Graphic Design

Artists will talk about the difference between contemporary graphic design and modern graphic design, with an emphasis on some of the art movements sparked by commercial design. They’ll point out how the Art Deco movement started with… Read More >

Business Benefit of Creative Graphic Design

Today’s digital graphic design also makes use of a wider variety of tools than ever before, making it easier than ever for an artist to create pretty much whatever anyone can imagine. With the advent of photoshop design, font tools, 3D vectoring and more, we can find graphic arts solutions faster… Read More >

Why Do I Need Custom Graphic Design?

For our clients, working with a graphic designer means taking part in our process, asking questions, answering questions and telling us about the elements of your business that inspire you. We bet that if something inspires you to get up in the morning and go to work, there’s a spark in there that could serve to get… Read More >

Hiring a Graphic Design Company or Consultant

Too often, companies go through serious calculations to free up a proper budget for graphic design projects but then speed their way through the hiring and vetting process. At Peartree, our best and longest-lasting clients are the ones who do their homework and take…  Read More >

The Cost of Graphic Design

While it may not take a good designer a long time to create a comp sheet of samples, it likely took them 20 years in the business to get the creative mojo that allows them to think and work quickly. It’s part of the reason why graphic design freelance rates fluctuate so wildly, and that makes it difficult for companies to make informed… Read More >

Working With a Graphic Designer

Our culture is integral to how we work with our clients, and it represents the highest level of value we have to offer.

For starters, our designers are the best-educated artists you’re going to find in town. They all have earned Bachelor’s Degrees in either Digital Design or Visual Design — and some have both. They also have knowledge of “old school” and “modern” tools of design. After all, computers aren’t replacements for a good designer but… Read More >

Web Design

Web Design

Our highly-qualified team of UX and web designers can build and develop complete website solution for your business, entirely in-house. From continuous-scroll websites to 3D virtual tours, we focus on creating a more rewarding user experience that will achieve longer retention rates and more page visits. We listen, we learn, we create: taking time to fully understand the objectives and target audience of your website. Responsive Website Porftolio >

Website Disciplines

  • UX Web Design
  • Responsive Web Design
  • Shopping Cart and E-Commerce Web Design
  • Content Management Systems
  • Animation and Video
Boston RV and Camping Expo website on iphone
Branding

Brand Development

Brand Identity  |  Brand Standard  |  Brand Refresh
Brand design is the foundation to all successful marketing campaigns. Our graphic design team has decades of experience in developing memorable brands, as well as reinforcing existing brands. We create cohesive brands by defining and executing the consistent use of logo, fonts, colors, graphics and imagery. We implement brand design for all usages (vehicle design, trade show design, brochure design, website design and more) . Our clients’ marketing successes speak volumes of our expertise in brand design and execution. Brand Design Porftolio >

Logo Design

We’re old school: our creative director is more comfortable with pen and paper then mouse and mouse pad. But not just more comfortable, more creative. And, when you think about it, that makes perfect sense for logo design: ever see anyone brainstorm ten logo ideas in ten minutes using a computer? Neither have we. And if there was ever a discipline that required brainstorming — it’s logo design. Our logo designs are exceptional because we’re old school: we use wit and creativity to create timeless logo designs– not fancy computer effects that may dazzle the eye, but fizzle with time. Logo Design Portfolio >

Marketing

Direct Mail

Is direct mail still relevant?  Mailing list, postage, printing, and of course, design. These are critical components that can make or break your direct mail campaign and you need a company that not only understands those elements, but knows how to manage and control them. With roots deeply embedded in direct mail, we know how to achieve the best R.O.I. for your direct mail campaign. From defining the most accurate list criteria, to creating effective design and attaining the best postage rates, you can rely on PearTree Design to provide direct mail solutions that get results. Direct Mail Portfolio >

Print Advertising

We design ads that work for your business. We know that the rules of engagement are unique for print ads. What works in newspaper might not work in magazines. We create copywriting, imagery and designs that command the attention of your audience quickly, and leads them purposely through the content and ultimately to action.

Copywriting

Rely on our skillful copy writing to promote your business, product or brand. No one knows your business like you — so oftentimes, you know what you want to say, but not quite how to say it. Our copy writers will work with your team to identify the key message and supporting content, and then we will deliver that that message in a compelling, easily-digestible format that holds your audiences’ attention.

START YOUR PROJECT TODAY

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