How to Find the Best Logo Design Firm Near Me: A Complete Guide
Did you know that consistent brand presentation and brand design can increase a company’s overall revenue by nearly 25%?
What could your business accomplish if you made 1/4 more money than you do now?
You could look into opening another location, hire more employees, and even develop new products and services.
But before you get those higher profits, you first need to think about how to develop the foundation of your brand strategy as a whole: that starts with your company’s logo.
The truth is, logo design is simply too important to attempt to handle on your own. Great logo and branding requires graphic design experts who can dissect your target market, use imagery, shape and color effectively, and who go the extra mile to deliver the most effective design.
But how can you find them?
Read on to learn what to look for in a logo design firm.
1. Ask About Their Experience
When you’re trying to find the right logo design firm, the first question you ask should relate to their level of experience — not just when it comes to designing logos — but also regarding businesses in your industry.
Consumers associate certain signs and symbols with specific industries (for example, growth graphs for finance and a green or red cross for pharmacies.)
You need to be certain that the brand design firm you’re considering has an up-to-date knowledge of design trends within your industry, and experience when it comes to creating unique and dynamic logos.
You should also ask to see their portfolio to show the designs and styles they’re capable of creating. It also will help ensure that the logos the graphic design firm creates look markedly different.
The absolute last thing you want for your company are professional logos that look similar to those of your competitors.
2. Pay Attention to What They Ask You
What’s the next thing to consider when looking for a logo design firm for your company?
How much of an effort do they make to get to know the “in’s and out’s” of your company.
After all, how can they be expected to create a logo that accurately reflects your brand’s image and connects with your target market if all they know is the industry within your business operates?
Make sure the design firm asks you about your market’s demographics, your competition, your long and short-term goals, and of course, any ideas/goals you may have for your logo.
And you should also listen to what they don’t ask: the design firm should be willing to listen to hear your concerns, answer any questions, and even ask to look at your past promotional materials to get a better idea of how you communicate with your customers.
3. Ensure They’ll Provide Multiple Logo Options
The last thing you want is to feel as though you’re forced into a logo design that you don’t really love, because it’s only one of a few that you’ve been offered.
An experienced firm understands that it may take many logo designs to get yours exactly right — and the process will be much more succesful if they provide you with a wide range of designs to choose from.
Multiple designs help understand wbat works (and what doesn’t) so that the design firm can refine the designs and provide you with the best possible final design.
Remember that colors — and shapes — can greatly influence your overall brand strategy.
Colors evoke certain emotions in consumers — and they can do the same for you! In other words, colors can often cloud your judgment when you’re evaluating the effectiveness of a logo design.
So be sure to seek out logo design firms that first provide options in black-and-white only, and then add color later on in the process.
That way, you’ll know that the design itself can stand on its own, and will be easily reproducable in signage, apparel, and other swag.
4. Ask How Much Current Design Trends Influence Their Creative Process
This is an especially essential question to ask a graphic design firm — but perhaps not for the reasons you might think.
Trendy designs for your logo might get your brand a lot of attention for the next few months — but what about when those trends change? An over-reliance on trends in typography, shapes, and color can end up making your logo (and by extension, your brand) look incredibly dated, incredibly quickly.
In that case you may have to completely re-do your design, which in turn, can undo all of the hard work you’ve done to get consumers to recognize your branding.
Instead, a good designer will focus on creating evergreen, classic logos, that — if needed — can be tweaked to evolve over time without compromising brand recognition. (See some of these famous logo upgrades to understand best practices to transition logos with the times.)
Plus, a classic — but still sharp — logo design suggests your company’s reputation is strong not because of trendy designs effects or attention-getting colors, but rather because of the quality of goods/services it provides.
Ready to Work with the Best Boston-Based Logo Design Firm?
Are you ready to work with a logo design firm that puts your needs first, focuses on getting your company long-term success, and provides the kinds of results that will have your competitors green with envy?
If so, then we’d love for you to get in touch with our incredible team at Peartree Design and Marketing.
In addition to logo design services, we also offer brochure design, signage, graphics for tradeshows, website design, advanced marketing expertise, and much more.
We can’t wait to help you to take your company’s branding to the next level.