Case Study – Logo Re-Design; Biosphere Landscape.
Many companies struggle with the idea of enhancing and/or modernizing their logo without losing hard-earned recognition and equity created by years of exposure and marketing. PearTree Design leverages years of logo design expertise and marketing skills to accomplish such an objective.
After being awarded Biosphere’s design and marketing account (successfully beating out 15 other firms), the first project assigned to our team was the Biosphere logo re-design.
The challenge: create a new logo design that retained the recognition built upon the original design and trusted by many clients.
After generating dozens of concepts (see a handful of examples on left), Biosphere instantly fell in love with the design shown in “Final Logo”. The re-design artfully implements key elements from the original design into a clean, modern redesign.
PearTree Design was also charged with creating a tagline that succinctly captured Biosphere’s main discipline of elite landscape architecture. The winning tagline — “outside possibilities” — is a resoundingly successful example of brevity and wit.